In the spirit of Harper's Index
Motrin Mom's Edition: #motrinmoms First 24 Hours
Number of hours for #motrinmons to reach #1 on Twitter on November 16: 1:56
Hours for the first response video to be uploaded to YouTube: 3
Views on YouTube for Motrin Makes Moms Mad: 2,507
Number of response videos to Motrin’s video ads on Youtube: 8
Video minutes recapping 1st hour of #motrinmoms twitter posts: 9:15
Number of AllTop’s “top mommy bloggers” who posted about the ads: 9
Posts about Motrin’s ads tracked at New Old Moms Club: 55
Anti-Motrin stores set up on CafePress: 1
Number of anti-Motrin products offered: 6
Baby-wears Flickr Groups set up: 1
Google search results for motrin moms: 3,500
Screenshots of ad at Small Dots: 7
Number of posts with transcript of ad: 1
Taxi staff proactively monitoring Twitter: 0
Responses on J&J’s blog: 0
Value of J&J’s Motrin and Children's Motrin advertising account to agency, Taxi: $18 million
Hours until Motrin.com went offline: 20.5
Znetlady
Original post: http://freshtakes.typepad.com/enterprise_social_media/2008/11/znetladys-index.html
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