Goodbye, Mary: When Social Media Goes Campaign-y

This video is a beeeautiful illustration (satire) of why social media is not "a campaign." 

When you integrate social media you are “socializing” your media.  That means there is more than just “you” involved in it. It means there is some kind of  “we” in it.  It means a relationship (community) begins.  Why waste it?

credits:  video by Scott Blaszak

Original Post:  Enterprise Social Media: http://freshtakes.typepad.com/enterprise_social_media/2008/11/goodbye-mary-wh.html