I'm resurrecting this sleeping, archived blog. I've got other blogs. One is about virtual worlds. One is new - about the liquid beings we call avatars. One is my observations about new media in action in the marketplace. Another is a fun collection of quotes heard out in the mediasphere. And my newest to be launched next week is commentary on organizations embracing collaborative media and its disruptions.
But, Znetlady is me. It's my quiet place. My place to sort out the horrible increasing cacophony, this unfathomable urgency surrounding social media. As more agencies adopt social media as a practice, newcomers vie for a stake in capturing it as a differentiator, professional organizations rush to offer conferences, and as practioners get increasingly strident in the "who gets it/who doesn't" diatribe, I'm retreating to this place.
Social media is finally on the radar for enterprises. Market forces have proved to them it is something with staying power. They embraced the web. They'll embrace Web 2.0. These are my clients - and I feel for them trying to sort through the noise. Hell, I live and breathe social media and I get the urge to crawl away more-than-periodically rather than deal with managing the noise.
So, I’m returning to my virtual quiet place to rehabilitate my ability to do social media thinking. I return here to rehabilitate my belief in it. I return here to think - away from the endless shouting.
Join me if you like. We'll speak quietly if you don’t mind - and I'm up for long silences so we can think together.

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