Shifts to new media are happening before our eyes, yet [still, somehow] under our radar. Everybody loves numbers. They give us permission to believe what we see.
So here’s a sampling of statistics about new media I’ve run across in the last several weeks. Unfortunately, I don’t have the exact links, but I have indicated where the statistics came from.
- 66% of American 18-34 year-olds can’t name the major TV networks. (Advertising Age)
- 89% of major brands plan to market via mobile phones by 2008. (Mobile Marketing Association)
- 77% of corporate executives think they should have a blogging policy. (Makovsky 2006 State of Corporate Blogging Survey)
- Baby Boomers read newspapers 1/3 less than their parents; Gen-xers read them 1/3 less than Boomers. (Pew Research Center)
- 45 million worldwide listened to podcasts in Q1 of 2006 at Liberated Syndication. (Liberated Syndication)
- Feedburner alone manages more podcasts than there are radio stations worldwide. (Feedburner)
- YouTube serves up 50 million video views per day and receives 50,000 uploads per day. (YouTube)
- In March of 2006 consumers viewed 3.7 billion video streams, slightly less than 100 minutes of video content per viewer per month. The figure is up from 85 minutes in October of 2005. (Center for Media Research)
- Since February of 2006, teen e-mail is down 8%. During same period MySpace grew from 3 million to 7.8 million (comScore Media Metrix)
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